{ Ken Starzer }

Resume

Work Experience

Web Manager, University of Dallas, Irving, TX, April 2016 – Present.

E-Marketing Director, Parker University, June 2013 – April 2016.

• Website Developer
• Used Wordpress to develop and maintain the parker.edu site and sub domains.
• Customized the parker.edu sub domains by creating templates and adapting plugins.
• Worked with creative staff to develop new promotional content for parker.edu.
• Optimized parker.edu and sub domains for multiple devices and search engines.

• Website Manager
• Developed the web governance plan for parker.edu.
• Provided support, training, and direction to content managers for the CMS.
• Worked with the university community to ensure that online materials adhered to guidelines.

• Social Media and Email
• Coordinated with copywriter and PR manager to develop online marketing communications.
• Worked with web designer to create new email templates that adhered to visual branding standards.
• Analyzed web, email, and social media traffic results to recommend future media plans.

• Management
• Supervised the web designer in developing and maintaining new web initiatives.
• Provided periodic feedback and formal reviews for web designer.
• Set and maintained creative standards for the e-marketing department.
• Reviewed and approved art and copy materials developed by e-marketing staff.
• Assumed responsibility for concepts based on input from clients and creative team members.

Online Marketing and Communications Manager, University of Dallas, Irving, TX, May 2011 – June 2013.

• Project Lead for udallas.edu redesign.
• Redesigned, developed, and maintained the university’s public website. http://www.udallas.edu
• Conducted student/faculty/staff surveys to determine the visual layout and information architecture.
• Developed the code and designed the visual layout for the page templates.
• Selected and assisted in installing the content management system.
• Set up training workshops for over 80 content managers.

• Web CMS Manager
• Supervised departmental web content managers.
• Trained new web content managers as needed.
• Taught quarterly web content management workshops.

• Web Developer
• Set up, designed, and developed the student newspaper website, http://www.udallasnews.com using Wordpress.
• Designed and developed new templates for the UD Ministry Conference and the College of Business.
• Assisted in troubleshooting content management system problems.
• Monitored and optimized the site for the best performance using feedback from Google Analytics.

• Email Designer and Developer
• Designed and developed departmental email templates.
• Trained content managers in updating and maintaining email templates.

• Flash Animation Developer
• Developed an online animation for the UD 2011 alumni reunion.

• Photographer
• Took candid photographs for use for marketing media at various UD events.

Teaching Experience

Adjunct Faculty, The School of Arts, Technology, & Emerging Communication, University of Texas at Dallas, DCCCD, August 2014 – Present.

Curriculum Taught:
• ATCM2335 Internet Studio
  Provided instruction on the Wordpress platform, HTML, CSS, domain registration, web hosting, and JavaScript.

Adjunct Faculty, Multimedia Department, Richland College, DCCCD, January 2000 – May 2014. Instruction provided: digital imaging, sound editing, web design and interactivity, computer animation, and portfolio development.

Curriculum Taught:
• 2D Interface Design;
• Basic Animation;
• New Media & Storytelling;
• Multimedia Capstone;
• Introduction to Multimedia;
• Interactive Multimedia 1;
• Web Design 1;
• Web Design 2;
• Portfolio Development.

Instructor, The Alliance for Employee Growth and Development – January 2008 – Present. Taught Periodic Weekend Courses: Web Design for Small Business; Adobe Flash; Adobe Dreamweaver.

Instructor, Estonian e-Learning Development Centre, Tallinn, Estonia – March 10 – 14, 2008.
Workshops Taught: Digital Imaging; Adobe Flash Animation & Interactivity.